Mobile devices have become an essential part of our daily lives. Whether checking our emails, browsing the internet, or shopping online, we rely heavily on our smartphones to get things done. This shift in user behavior has led search engines like Google to prioritize mobile-friendly content through Mobile-First Indexing. Let’s learn all about mobile-first Indexing […]

Hey there! If you’re looking to boost your website’s conversion rates, you’re in the right place. Let’s talk about landing pages – those magical web pages that can turn curious visitors into paying customers. Here are some super easy tips from one of the best web design companies in Kolkata to make your landing page more attractive. […]

Welcome to the world of Instagram Ads – where businesses can reach more people, tell their stories, and grow their brand in a fun and engaging way! In this blog, we’ll break down everything you need to know about Instagram Ads and how they can help your business shine. We will also talk about a […]

Welcome to the exciting journey through the evolution of digital marketing in Kolkata! In this article, we’ll explore how businesses in Kolkata have embraced digital marketing trends, paving the way for future predictions with one of the best digital marketing companies in Kolkata. The Emergence of Digital Marketing Let’s take a step back and dive into […]

In today’s digital age, social media has become an integral part of brand promotion strategies. Among all the available tactics, one tool stands out for its effectiveness in increasing engagement and driving brand awareness: the humble hashtag. Whether you’re a seasoned social media marketing professional or just dipping your toes into the digital waters, understanding and implementing […]

In today’s digital age, where visuals dominate our daily lives, graphic design plays a pivotal role in business marketing strategies. From websites to social media, packaging to advertisement, graphic design influences how consumers perceive brands. In this blog, we will discuss why graphic design is not just important but indispensable for businesses, especially in Kolkata […]

Welcome to the dynamic world of boosting online traffic through SEO efforts. In this comprehensive guide, we will uncover the secrets of SEO Company in Kolkata that not only attract more visitors to your website but also ensure their active engagement. Why Choose A SEO company in Kolkata? Get The SEO Services With The Best […]

Welcome to the ever-changing world of social media. 2024 is here, and we are in for another exciting ride in the digital landscape. From Elon Musk taking charge of Twitter (presently known as X) to Instagram doubling the reels and new platforms like Threads and Mastodon, last year was quite a rollercoaster for serious social […]

In the competitive digital world, making your business dominate your local market is important for success. Local SEO strategies are a powerful tool for achieving success in this continuously competitive market. If you are in Kolkata, this article serves as your go-to local SEO checklist, offering easy-to-follow steps by an SEO company in Kolkata to enhance your […]

In today’s digital world, having a great online presence is crucial for any business. That’s where a web design company in Kolkata comes in. These experts not only make websites look good but also ensure they work well for the people using them. Let’s explore why these services matter and how they can help businesses […]

In the fast-evolving landscape of digital marketing, the significance of Global SEO has been the focal point for many brands, inadvertently sidelining the importance of Local SEO strategies. A staggering 56 percent of businesses are reportedly absent from Google My Business (GMB) listings, highlighting the widespread negligence of local SEO. This blog aims to shed […]

In the fast-paced world of digital marketing, finding a partner who understands the evolving landscape and can navigate the trends is crucial for success. Look no further than Keyline Digitech Pvt. Ltd, the best Digital Marketing Company in Kolkata, is your gateway to unlocking unparalleled digital marketing strategies tailored for the future. Digital Success with Strategies […]

Introduction In today’s digital age, the online exposure of every business, large or small, is critical to its success. Mastering local SEO (Search Engine Optimization) is a game changer for businesses in Kolkata’s bustling city. It is essential to ensure that potential clients find your company when they search online. Collaboration with the top SEO […]

Customers have many options in today’s rapidly evolving digital environment, from lengthy live streaming to brief 15-second Shorts. This variation brings on different responses and activities. Demand Gen can help with that; it’s like a marketing wizard with more power. Demand Gen grabs people’s attention and motivates them to act when it counts most by […]

Launching a new product is a big step for any business. It resembles acquainting a novel, new thing with the world. But there are important things to do before the big launch. You need to understand what people want. Then, make a product that they will like. It’s also important to tell people about your […]

Dreaming of establishing your restaurant in a way that leaves a lasting mark in the market? We will unveil five easy and effective strategies that will help your food business from the ground up. From attracting customers to crafting an irresistible brand, each step is a building block to transform your passion into a growing […]

If you own a small business or offer services in a specific area, you might have heard the term Local SEO thrown around a lot. But what exactly is Local SEO, and why is it crucial for your business’s success in 2023? Local SEO stands for Local Search Engine Optimization. It is a digital marketing […]

In the digital age, creating high-quality content is essential to any successful marketing strategy. However, amidst the vast sea of platforms and channels, Quora has emerged as a powerful tool for connecting with an engaged audience. By harnessing the power of Quora marketing, marketers can reach millions of knowledge-hungry users. This blog will explore why […]

In today’s landscape, marketing is a vital and dynamic component of a company’s growth. Understanding various techniques of marketing is now essential for organizations to effectively reach their target audiences. We will examine two well-known marketing modalities in this blog: performance marketing and digital marketing. You will get useful information about how these methods might […]

In the ever-evolving landscape of social media and content creation, a new app has emerged, captivating the attention of creators and users alike. With its unique text-based interface and innovative features, it’s rapidly becoming the talk of the town. In an era dominated by image-centric platforms Thread stands out by focusing on the power of […]

Welcome to digital creativity and innovation, where masterpieces are crafted, and online visions come to life. In this blog, we invite you to embark on a journey with the leading web design company in Kolkata as we explore the expertise in crafting digital wonders that captivate and engage audiences. From stunning visuals to seamless user […]

Welcome to our blog! In today’s fast-changing marketing world, understanding what consumers think is crucial. We’ve identified five trends that help you understand your audience better. From personalized experiences to social proof, video marketing, and user-generated content, we’ll explain how these trends affect consumer behavior. If you want to learn how to create powerful marketing […]

Do you struggle to keep up with the latest trends and techniques that can give your business a competitive edge? Then this blog is for you. As in today’s ever-changing landscape, staying on top of the current marketing trends is essential. Therefore, we will share practical tips and strategies on how you can use trends […]

Are you interested in getting ‘Meta Verified’? But you are not getting a clear picture of the scenario. If you want a reliable source to get information, then this blog is for you. Mark Zuckerburg announced in February that they are going to launch ‘Meta Verified’. It is a subscription plan available both on Facebook […]

Are you tired of being invisible in the digital world? And want to increase your website’s traffic and online presence? Then it’s time to elevate your digital game with the top SEO companies in Kolkata! These experts can help you optimize your website, increase your search engine rankings, and drive more traffic to your site. […]

Attention website owners and digital marketers! Did you know that the speed at which your website loads can significantly impact your SEO performance? That’s right, in today’s fast-paced online world, a slow-loading page can make or break your search engine rankings. But fear not, because, in this blog post, we’ll dive into the nitty-gritty details […]

In today’s fast-paced digital world, it is not enough for businesses to simply have an online presence. This is where a digital marketing organization can offer gigantic benefits. Businesses can benefit from the expertise and experience of professionals who specialize in online marketing, allowing them to focus on what they do best – running their […]

A decade ago, when no one could ever think of living a life with smart technologies, smartphones were announced. Since then, a lot of lives have changed drastically. Today, we are in a position where we are getting confused about which AI tool would be more beneficial to us. Just when Open AI’s ChatGPT was […]

Technology is rapidly advancing and causing a digital revolution changing how we communicate, learn, work, and live. Artificial intelligence (AI) is a powerful tool that’s emerged as part of this revolution, and it can potentially transform many aspects of our daily lives. One of the most exciting developments in AI at recent time is ChatGPT. […]

As the world shifts towards digital platforms, businesses require a strong online presence to remain competitive. To achieve this, many organizations turn to full-service digital marketing and SEO agencies for their expertise in creating an impactful online brand. In Kolkata, these agencies offer various services that help companies build their online reputation and reach new […]

Website design and development are crucial elements in modern marketing campaigns, as they play a pivotal role in creating a solid online presence for businesses and organizations. A website design agency can quickly deliver an engaging user experience and well-designed websites that attract visitors, promote products and services, and ultimately contribute to the success of […]

In today’s digital age, marketing is everything so finding good SEO companies in Kolkata is a very important task for any business owner. Companies that invest in effective marketing strategies are more likely to succeed and grow than those that don’t. However, with so many options available, it can be overwhelming for business owners to […]

Are you looking for a digital marketing company in Kolkata that can help you take your business to new heights? In today’s fast-paced world of business, having a strong online presence is more important than ever. That’s why it’s crucial to partner with an experienced and reliable digital marketing agency that has the knowledge and […]

If you are searching for the top email marketing company in Kolkata then you are particularly searching for a better email marketing strategy. A digital agency will help you deliver an effective email that will meet the needs of your customers and increase your business. Email marketing is a very important part of all online […]

Email marketing is an incredibly effective way to reach and engage a wide range of customers. However, without the right digital marketing agency behind it, your email campaigns won’t be as successful as they could be. That’s why we’re looking at Keylines, the top email marketing company in Kolkata, to see how their expertise and services […]

You have a great idea for a business, but what’s the next step? How do you create your brand? With Keylines, you can create the perfect online presence for your company. Using the latest in digital marketing techniques and strategies, we can help you design an eye-catching logo, ads, social media campaign and content marketing […]

You have a great idea for a business, but what’s the next step? How do you create your brand? With Keylines, you can create the perfect online presence for your company. Using the latest in digital marketing techniques and strategies, we can help you design an eye-catching logo, ads, social media campaign and content marketing […]

Do you want to stand out from the competition in Kolkata? Want to boost your business to new heights with targeted and effective digital marketing strategies? Look no further – Keylines is here! Find out in this blog article how Keylines, the top digital marketing agency in Kolkata, can help you with cutting-edge strategies and […]

Do you want to stand out from the competition in Kolkata? Want to boost your business to new heights with targeted and effective digital marketing strategies? Look no further – Keylines is here! Find out in this blog article how Keylines, the top digital marketing agency in Kolkata, can help you with cutting-edge strategies and […]

Are you looking to get the most out of your email campaigns? With the help of the best digital marketing company in Kolkata, you can find out how to maximize engagement and ROI from your emails. This comprehensive guide will cover all topics related to email marketing, from design considerations to automation and more! Introduction to […]

Is your business having trouble reaching its target audience? Are you struggling to create successful digital marketing campaigns that bring in the kind of results you are looking for? It might be time to consider bringing in an experienced partner, like Keylines, to help take your digital marketing strategies to the next level! In this […]

Are you looking to increase your reach and expand your customer base? Taking your business online is the best way to achieve this, however, getting started with digital marketing can be daunting. Read on to learn how Keyline – the leading digital marketing company in Kolkata – can help you unlock the potential of your […]

Digital Marketing Agencies are currently in high demand. These agencies can help businesses with a range of tasks, from strategy to content creation, and many more. But how do these agencies actually boost a company’s productivity? Find out in this article! What is Digital Marketing? Digital marketing is the most common way of utilizing advanced […]

With the festive season just around the corner, marketers are gearing up for a marketing blitz. The days leading up to Black Friday are a perfect time to test your marketing strategies for this crucial period of the year. If you want to make sure that your site gets some extra traffic, follow these tips […]

SEO is the short form for Search Engine Optimisation – the process of improving your website’s visibility in search engines like Google so that it appears higher up on search results pages. The article delves into what SEO is, how it can help you grow your business, how to know when an SEO company in […]

The online world is competitive and it’s important to have a good digital marketing agency when you’re starting out. There are many agencies out there but not all of them are created equal. You need to find one that has a proven track record of success, is reliable and transparent about the work they do […]

If you’re looking for SEO services that can help you increase your search ranking on Google, then you’ve come to the right place. Learn more about Top SEO Companies In Kolkata That You Should Consider for your business to grow. Why Do You Need an SEO Expert? As the competition in the online world gets […]

Social Media Marketing is one of the smartest ways to increase your customer base in today’s market. But do you know all the ways a Social Media Marketing Agency can help you? Read this article to find out what they can do for you and how they could be beneficial. What is Social Media Marketing? […]

If you’re looking for a Web Design Company in Kolkata, you might be wondering which company is the best one to choose. The answer – that’s not easy to find! Read this article to find out what factors matter most when deciding which company to pick. Why do you need a web design? When you […]

Planning for the future of your restaurant’s marketing strategy can be a daunting, time-consuming, and downright confusing task. With so many different options available to you, it can be difficult knowing where you should focus your attention. However, in this article, we will outline what digital marketing trends will likely have an impact on your […]

Are you struggling to find the best SEO company in Kolkata? If so, you’re in luck. In this article, we will teach you everything you need to know about finding and working with an effective SEO company. We will examine what Web optimization is and the way that it can help your business. So, if […]

With the growth of websites, it is easier than ever to set up your own website – but there are a few things you need to keep in mind like theme, design, and programming. A website development company in Kolkata can ensure that your brand gets exposure when it’s needed. What are the Reasons for […]

The online marketing world has seen many changes in the last few years, but one thing has remained the same: it’s important to have a great digital marketing company on your side. Choosing the best digital marketing company in Kolkata for you can seem like a tricky task, especially when you don’t know where to […]

Online marketing is a term used to describe the management, implementation, measurement, and optimization of business via digital channels. With the prevalence of internet usage and mobile devices, the trend is increasing in recent years. Things You Didn’t Know About Best Digital Marketing Agency In Kolkata Digital marketing is the process of creating, managing, and […]

Search Engine Optimization has evolved over the years, offering more and more opportunities for businesses. This blog will explain how SEO helps businesses and why Keyline is the best SEO company in Kolkata. Now, what is SEO? It is the process of optimizing your website so that it can appear higher on search engine results […]

Keyline is the best marketing company in Kolkata that has over 20 years of experience in marketing and marketing campaigns that have resulted in phenomenal success. In this blog, we take a look at 10 amazing things about Keyline and how they make them the best marketing company in Kolkata. 10 Incredible Things That Make […]

With the help of digital marketing companies, firms can reach a large global audience instantly. In India, there are more than 1 billion people online and many have started their businesses. Getting the right company in this market is essential to ensure success and Keyline is one of the best companies in Kolkata that can […]

What is SEO, what does it do, and why is it such a powerful tool? This article explains the basics of SEO and why you should use Keyline for your company’s SEO needs. What is SEO? SEO stands for “Search Engine Optimization” and it is a process that can be used on any website to […]

People find businesses near them through a local search.  It’s important to make sure your business shows up when people in your area are searching for what you offer. Here are some tips on how to improve your local ranking and SEO on Google. How can I use the Google My Business tool for SEO? […]

The modern art of business depends on the online presence of the brand. The more they are visible to their target audience, the more brand awareness is created. The brands’ names hit their heart and mind, and some point converts them into a customer. All these are possible only if you make the right choices […]

As any good digital marketing agency in Kolkata will tell you, content is king when it comes to gaining a good search result ranking for yourself. No matter whether you are a business owner or a content creator unless you have unique, original, and informative content for the users who are searching for it, your […]

Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider […]

Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match […]

With the ongoing technology and changing world scenarios, every business is going towards digitalization. Your online presence gives you a gateway to extend your reach globally, and the same can be achieved with an informative yet beautifully-carved website. Many times, you come across websites or applications that do not look attractive to the eyes and […]

According to the recent statistics of CMI, 91% of online marketers use content marketing to reach out to their intended customers.  But have you ever wondered with such an enormous volume of content published online daily, how your company will make a mark? Well, the key is to create flawless and valuable content that can […]

“Keyline Creative Services.”- the popular Digital Marketing Company in Kolkata in a New Look “Keyline DigiTech Pvt. Ltd.”! Yes,“Keyline” is a years-old trustworthy name of one of the best digital marketing agencies in Kolkata, the capital of West Bengal. Keyline started its journey in the year 2002 with the name “Keyline Creative Services” and a […]

The importance of social media is indisputable. We live in a time where the audience can literally know about your product or service within a single tap. That being said, successful social media management is not an easy feat by any measure. With its 24-hour cycle, changing algorithm, and word of mouth customer reviews happening […]

With online marketing becoming more and more prevalent, social media seems like it could be on the brink of taking over mobile commerce. It’s high time to prepare your business strategies with the top-ranked digital marketing agency in Kolkata for the next gear in social media marketing. Social media is ever-changing, and the past years […]

While there is a growing list of changes that have happened since 2010, here are just a few high points for you to consider when thinking about your marketing strategy going forward. Digital transformation is changing the norms of marketing. The need to rapidly alter your tactics, in order to lead in a change in […]

If you have already laid the foundation stone for your start-up business and you have no idea about brand awareness and how to reach people within a shorter time, then you should seek the help of the leading digital marketing agency in Kolkata, Keyline Creative Services. The agency has started its journey in 2002 with […]

Welcome Back, Readers!! We are coming to the end of 2021. As the leading SEO company in Kolkata, Keyline Creative Services has gathered 20 years of requisite experience working on SEO. Now, it is time to share some of our experiences on  SEO marketing strategies that will help you grow your business quickly. We all […]

Keyline Creative Services has been able to gather 20 years of requisite experience in SEO and become successful with planning proper optimization strategies to generate organic traffic and evaluate 100% ROI. As a leading SEO company in Kolkata, we work along with a team that helps modernize websites with Google’s latest algorithm changes and works […]

There was a time when Google used to rank the websites on the number of uploaded contents. Some of the websites took the advantage of the process and began to post multiple irrelevant articles and blogs without any purpose. Google noticed the misdeed and decided to take a step that will put an end to […]

In this digital era, not only the young generation but we can find many people aged 60 years and above, spend more time on social media platforms than on television. That’s why business owners shift their focus from television advertisement agencies to digital marketing agencies. If we look at the current scenario, people are relying […]

Business industries all over the world shift their focus to online marketplaces. Social media platforms are the best options to create a marketplace. Industrialists turn people into consumers who spend most of their time on these social media platforms. Social media marketing is a prime segment of digital marketing. There are lots of planning and […]

Why Is Everyone Talking About ETA And RSA? Google Ad campaigns help you attract new customers interested in your services or products offered. An advertiser can run several ad campaigns on the vast area of Google and other platforms. There are two different networks convenient for ad campaigns. One is the Search network and another […]

It is important for every business industry to have its own website. Because no one wants to visit the shops physically when they can get all the important items delivered to their doors by just a few clicks away. Website is the only communication system between the production houses and the customers in the modern […]

When building a successful enterprise, one of the critical elements you want to don’t forget is your Logo. Creating a logo may not be the top of your plan; however, it’s necessary to make your emblem a success.  Alongside tremendous referrals and high-quality products, your Logo may be a great way to make a solid […]

Digital advertising since its inception has helped every type of business grow. Some of the companies that used digital advertising to develop are now industry leaders. Any advertising marketing campaign requires some money from the business to invest in it. While the motto of a commercial enterprise is to make as much money as possible, […]

Having an interactive website means your website is designed in a way this is attractive and exciting for your audience, with functions that can be going to increase user experience through utilizing modern hardware. Streamlined with web Design Company in Kolkata and higher consumer reviews because more time to be spent on the site, encouraging […]

Digital marketing can yield effective outcomes because of some highly profitable perspectives, including effective targeting options, applicable marketing, and working with potential leads. Practically a wide range of organizations are currently making their online presence because of the benefits that relate to it. So you need to realize how to help your digital marketing efforts. […]

The expected growth in the quantity of worldwide mobile users for the year 2017 is around 4.77 billion. Continuously in 2019, it is required to outperform the mark of 5 billion. This figure will be identical to 67 percent of the worldwide populace. Passing these predictive insights, we can accept the fundamental truth that phones […]

An intensive competitive analysis can be turned into your guide of what you need to do to improve your site to be on par with your rivals.  It can likewise distinguish both your site’s qualities and weaknesses and your rivals’ sites for everything from SEO to look through include wins. Using this data, the Digital […]

As a blogger, you do everything on your site (like Implementing the most recent UI/UX design, writing great content, Product videos, and so on) to create high traffic. In any case, notwithstanding this, if you can’t accomplish the objective, it demotivates you, and you can’t help thinking about why it has occurred?  Besides distributing quality […]

As a small business owner, are you worried about how to reach your target market? Moreover, Are you worried about how to compete with the big players with your slim wallet? SOCIAL MEDIA MARKETING holds this answer. Since you are reading this blog, it is clear that you are interested in knowing how social media […]

Are you struggling for new businesses? Social media is the new track to ride on! Every business nowadays is on Facebook, Instagram, Twitter, Linked in for sure. If any business is not there on these social media platforms, then they are missing a huge business opportunity. Facebook business page is one of the most important […]

Gone are the days when you can entirely rely on the customer’s walk-in in your office or shop. Due to the current COVID-19 situation, it is clear that your customers and clients are reluctant to visit your office or shop. As a result, your business is impacted at a high level. You must be thinking […]

While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation summary, traffic from organic search, and conversions. Once you have grabbed the knowledge of what this data is and how to track it, you can mix and match insights to take […]

You published content and nothing happened – a known scenario for many of you. But there are multiple ways you can make content popular and get eyeballs. And Facebook ads is one of the powerful ways to do that. Promoting your content on Facebook doesn’t have to break the bank. You can start with little […]

People get rid of content when it stops adding company goals. They fix content when it’s broken by redirecting content or repurposing it as new opportunities arise. But one thing that marketers overlook is that stagnant content can re-perform. Stagnated content is which has seen reduced performance contribution toward its original intended purpose, and has […]

With engaged user bases and proprietary first-party data, social networks can be great traffic sources for marketers. Around 88% users use Facebook to advertise and around 30% in Twitter. But there are other social network platforms. Platforms such as Quora, Pinterest, Snapchat are used by fewer than 10% of marketers despite being popular with users. […]

According to a SEMrush study of over 6, 00,000 keywords referring domains and backlinks are still the most important ranking factors. This is why you should have a lucrative link-building strategy. You need to clearly define the audience and create valuable content for it. You should also recognize how publishing that content on third-party sites […]

According to Relatable’s 2019 State of Influencer Marketing Report, almost 80% brands say that they dedicated budget this year to influencer marketing. By 2020, an estimated $8 billion is expected to be spent on Instagram influencer marketing alone. These show that growth in influencer marketing, but don’t tell if it’s being done well or not. […]

Are you planning to improve the organic search visibility of your website? An SEO audit is the answer to do it. An SEO audit can produce valuable insights. It reveals your SEO strategy and tactics. The best audits are done in-depth and focused on aspects across the key areas of SEO: Technical Off-Page On-Page They […]

Quality vs. quantity. This is most important in the world of search engine marketing. People use data to measure performance, set goals, and drive the decision-making for paid search programs. Data is everything. It helps to: Measure value. Allow to define strategies and boost performance. Be the driving force behind work. But data isn’t the […]

It’s better not to have a web page support and reaffirm the top ranked site. It’s ideal to have one’s own clique of relevant links to challenge the top ranked sites. There’s nothing wrong in picking up low-performing links that your competitor already has. But do it during the course of building your own set […]

Who doesn’t like free things? The web provides data practically free. These 20 sources offer free data that are widely considered as reputable. Google Data Set Search This helps you to search available datasets that have been marked up properly according to the schema.org standard. While this could be seen as a one-stop shop for […]

The difference between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for promotional advertising or marketing. The purpose of content writing is to engage and educate the readers so they longer stay on website and engage with the brand.   Copywriting involve content writing. But the scope of copywriting […]

In this data-driven world grabbing the attention of readers, journalists and links are one of the hardest jobs. Your content must be eye-catching, exciting and unique. Data journalism one of the best and easiest ways to create content that stands out from the crowd.  Content with data and statistics makes it interesting, newsworthy and shareable. […]

Creating link worthy-content is not easy. It requires time, planning and strategy. The type of links that you want is editorial link or natural link and the hardest to get. Editorial links are the best kind of links which Google wants you to build. But before doing that you need to understand what is link-worthy […]

With more than 3 billion people using social media every day, it’s really important to stay ahead of the curve and social media strategy of your brand. Strategizing social media activities is not easy as the platform changes very quickly. There are a lot of new trends that affect how users engage on these platforms. […]

Generating leads through PPC campaigns is a challenging work. Generating high-quality leads is even harder to find. In an ecommerce platform, you can track purchase or sales. But lead generation is not that simple. Lead generation leaves the door open for anyone who falls into the lead generation stage, irrespective of whether they have the […]

Before understanding why SEO is important, or why search is important, you need to step back and understand why people search. Why People Search? In the early days, people used to search to find a list of documents that contained the words they typed in. But now things have changed. Today people search to find […]

For the last 15 years, Google Ads is known as the leader of the PPC network. The main reason behind this is – the large number of searches, sites on the Google Display Network, and their continued leadership in the digital space. Though Google Ads is the leader in PPC plan, but there are scenarios […]

Google has introduced a new rule for its AdSense. The new policy says that every new site has to go through a 2-step verification process to display ads. AdSense publishers who intend to place more than one site will now have to attach each individual site to their account. 2-Step Verification Process In the first […]

Digital transformation is the buzzword of today. However, it means different things to different people. If you put it simply, it is the pursuit of achieving the highest level of scale, efficiency, innovation, and profit using data and technology. When it’s come to strategy and operations, there are three keys to effective digital marketing transformation. […]

“SEO and PPC are two strategies to increase ROI, Let’s go read our blog before you decide to which will bring you high ROI – PPC or SEO?” Digital marketing company provides the services of SEO and PPC. Before you decide to invest, first you need to know the real impact of SEO which means […]

What is Competitor Analysis? Competitor Analysis is a marketing tool used by an organisation to identify its potential competitors and evaluate their marketing strategies to determine their strengths and weaknesses. Analysis of current and budding competitors is a key approach for an organisation to thrive in the marketing field. A full recognition of your competition […]

What is Reputation Management? Reputation Management is a procedure of managing an organisation’s or a business’s reputation in the market. This type of management process requires both online and offline routes. Online through SEO and social media and offline through public relations and market study. In today’s digital world, each and every human being as […]

With the advent f latest technology, cloud and hosted server businesses are realizing the necessity of these services with every passing day. That is why it is becoming a popular trend for all the business houses, big or small, to go for the different options for hosting of their websites and mail server. If you […]

Are you a Kolkata based business owner and wondering whether you should invest in designing your website professionally or not? If yes, then we will say definitely, you must. A website is the face of a business online and it has to be made professionally so that you can use all the aspects of it […]

There was a time when mobile app development was good enough to guarantee you high installs. But standing in the present times, no matter which user group you are serving, just having an app up there does not always guarantee success. While the end users are expecting entertaining apps, the mobile app developers on their […]

Name uniqueness is on the wane today, and as a result name collisions in Google searches are common. While positive name collisions cause no concern, it is the negative ones that need to be addressed. If a search by your name shows results for a same named criminal, it could prove detrimental for your scopes.

Slideshare presentations have become a great way to boost website ranking and attract attention towards a brand. But there are certain dos and don’ts in this type of digital marketing promotion as well. Today, we are here to guide you on the right practices for Slideshare promotions…

Free web hosting does not give businesses enough scopes to function as a professional online entity…

As Indians are travelling more than they ever did historically, travel portals are becoming their go-to destinations for essential travel related services. While leisure travels in India do not follow any particular season, there are definitely the high and low seasons. Once, the summer vacation rush is over most travel portals would see a sharp […]

When a homeowner wants his/her property to look good, they turn to a reputed interior designing company. And in the present era, every homeowner wants a chic and trendy home décor! That opens up all new opportunities for the interior designing companies. It is no wonder than that the reputed brands in this domain are […]

Google is ever present in our lives. No wonder than that billions of searches are registered on Google every day. Plenty of reasons then for business owners to try and benefit from the immense popularity of Google. One such way is through a meticulously planned PPC (Pay Per Click) campaign. The lifeline of a good […]

Business owners either under-budget or over-budget for their Facebook campaigns. We want to help the business owners overcome this dilemma.

Internet became a prominent part of everyday life due to its rich information quotient. With only a search you could get so much information and at times this helped you take informed decisions. But, somehow with every passing year the Internet surfers are getting more impatient. Today, they do not have time to go through […]

As you might have often heard, leads are the lifeline for any business. But, standing in the present times, leads do not necessarily mean sales. Your sales people might sweat it out to bring qualified leads, but then there is a glaring statistics in front of them. A recent business statistics found that more than […]

A website launch is always very exciting. You have worked for all those days to create dazzling design, organize and upload the content and choose a good CMS for your website. And now you are ready to share your hard work with the world! You are impatient and eager to get the website live, but […]

Whether you want web hosting for a personal blog site or a business website, you should have half an eye on the security features your web host offers. The online world is not as safe as it once was. Today, your online presence could be jeopardized. When you open a physical store in a crime […]

One of the difficult questions that rears up its head while you are in the process of selecting a reliable web hosting company is regarding the bandwidth. Being a newbie into the online business world you are never quite sure about the bandwidth required for your business. More bandwidth will always cost you extra. This […]

Every business owner strives to attain that elusive goal – a high recall value. If you can not quite fathom what “recall value” means, let us explain. Recall value is the familiarity a brand creates in the minds of their customers (also end users, in this instance). A brand that has quick recall value does […]

5 Essential WordPress Plug-ins for Freelance Content Writers Working as a freelance content writer can be a lucrative profession, when you plan out your moves the right way. When asked: most freelance content writers would opine that it is their writing that sees them land new projects. While this is partially correct, but a client […]

5 Tips to Secure Personal Blogging Data Blogging might be a passion for you, but hacking might be a passion for someone else! This is the era when Internet savvy people have taken to blogging, a big time. But often while creating and running their successful blogging adventure, they do not mind for security. For […]

Pop-up advertisements are back in a big way. In the past, the pop-ups were seen as annoying and intrusive way of advertising, and logically the visitors hated them. The furore against pop-ups was so high that many browsers went ahead and integrated the pop-up blockers as a part of their service. But the pop-ups have […]

The decision to redesign your corporate website is not a simple one. It has many management and monetary facets to it. This is why, there are many website owners who are caught up in a fix: “when should I redesign my website?” Well, there is a popular saying “if it ain’t broke, don’t fix it.” […]

Why and How to Track the Website Uptime? While searching for a reliable web host you would definitely come across the term “uptime” and all types of guarantees surrounding it. But to tell you more about the ways to track this essential component, we have to first of tell you about this term. What is […]

This is the era of e-communications. The modern advances in technology have removed the need for physical meetings in many a scenario. None more so, than for dating. Online dating websites are the new avenues to meet your soul mates and get to know them better. It is no wonder than that in the last […]

Standing in the last days of 2017, we can safely say that mobile app eco-system is the biggest marketplace. According to a data by Statista, more than 197 billion apps were downloaded in 2017. The mobile App store is presently populated with 6.6 million apps. Businesses, of whatever stature they may be, have realized that […]

As a digital medium, web design services see most changes each year. While their print cousins have remained constant, the web design realm undergoes many trend shifts with every passing year. The year 2017 posed many technology challenges for the web designers, but it was amazing to see the web design world cut through the […]

Do you like playing online games? Have you fantasized for long about having a gaming website of your own? Well, then this is the perfect time to launch your gaming website. If the statistics are to be believed 44% of the world’s online population are gamers. More than 60% of Internet surfers have played at […]

The New Year is almost upon us and, like every other aspect of life, 2018 will bring with it new trends for the web hosting industry. As a business owner you would need to know about these new developments and options, before making your choice of web hosting services. In todays online business scenario, it […]

With Christmas less than a month away, every website owner is already busy in infusing the holiday theme into their website. It starts with the website banners, product categories, special holiday season mailers, and much more. The fact is: Christmas is the merriest time of the year and customers landing at your website want to […]

BYOD (Bring Your Own Device) is the new mantra for modern day work spaces. The IT provisioned and corporate owned devices have already become a thing of the past. Having realized the potential and benefits of BYOD policy, more and more companies are adopting this new trend. With the adoption of this policy, businesses can […]

With the holiday season just a few weeks away, e-Commerce stores are gearing up for their mega bonanza! In the last year, the online sales has risen by 51% during the holiday season. And this can mean only one thing – you have bumper month ahead! But success won’t come your way, unless you prepare […]

In today’s world every business needs to go online to boost their sales. And the basis to have a good sales generating website is to opt for secure web hosting. There are thousands of web hosts waiting for an opportunity to serve you, but you should choose one who can offer a safe and secure […]

Live Chat is everywhere you look around today. While the social media sites have completely utilized its power, there are many large brands who have also integrated this technology into their websites. Live chat allows the users to interact with the customer service professionals directly, in real time. The customers out there, today, are chatting […]

Just like you need to choose your brand name after much thought and consideration, you also need to take into account various factors before choosing a domain name. While your brand name should have high recall value in the offline world, your domain name should have the same attributes in the online world. It is […]

It is easy to say that e-commerce store is a money minting machinery, in today’s business world. But than that would be undermining various factors that go into making any e-commerce store successful. Marketing activities, content, user experience and many more such factors turn an e-Commerce store into a successful venture! Digging deep into the […]

In this era of mobile apps, no one really cares for mobile website, right? You are wrong. Statistics suggest that mobile websites are making a big entry into the market. While the mobile owners really love apps, more than 50% of them treat their devices as the primary mode to make online searches! And that […]

Technology has bridged the gap of many thousands of miles, with its huge power. Today, you can easily manage an online business sitting in Adelaide (Australia) while your remote web hosting server is situated in Kolkata (India). The world has become such a small place, leaving you with an array of options. The boons of […]

  Don’t judge a book by its cover they say, same applies for the websites! Inner pages of a website always come second in the picking order! While the web masters spend more than 70% of their time, efforts and energy in planning for their Home page, they put little thought into the inner pages. […]

There is an eternal love between human kind and good food! It is no wonder than that people always love to dine out at popular restaurants. But, a sharp trend shift is being witnessed in the food business over the last couple of years. People are showing more inclination to ordering food online, particularly through […]

The word “unlimited” brings special joy on the face of any web master. Unlimited web hosting plans generally provide unlimited disk storage, data transfer capacity, as well as add-on domain names. They provide the web masters with an opportunity to host multiple websites at very affordable costs. This is the time, when most of you […]

Every business is utilising the power of Internet to proliferate their business and reach new markets. In such a scenario, all the leading real estate brands have come up with their own websites to sell properties and services. But, where the real estate sector in India is lagging behind is the adoption of mobile apps! […]

A survey by ASSOCHAM-Resurgent India predicts that the count of online purchasers will cross 100 million threshold by the end of this year. And if we talk about the next year, the study further predicts that there will be 65% increase in online transactions in 2018. Are these not enough indicators to make you think […]

Survey statistics suggest that more and more companies dealing with manufacturing of goods are using the ERP software to streamline their business process. In fact statistics suggest an overwhelming increase in adoption rates from 18% to 32% in the last few years. Organizing things in a manufacturing company can be a nightmare. The multi-location and […]

It is said the real asset for a company is the skill levels and dedication of their employees. It is after all the hard work of employees that propels a business forward. In the light of such comments, it is easy to understand the value of good recruitment. But unless you are a very large […]

All of us grew up in an era where Paint was always supposed to be a part of the Windows package. But all that is about to change very soon. In an official announcement, Microsoft has stated that they have decided to put to rest the ancient MS Paint. The new packages of Windows versions […]

No matter how prominent a location you have chosen for your business, it would not deliver the high turnover you have estimated until you go online. Today, the purchase of products and services has largely shifted to the online model, in such a time you need to have a website up there on the World […]

Even some years back most of the business owners across India constantly kept two pens in their lavish chambers. One was a black ink pen (meant for proof reading and other writing tasks) and another blue pen. The blue pen came into use as soon as a document was brought for authorization and signature. The […]

So, you have just taken the first step towards a glorious business future, by launching a company of your own. Congratulations on that! One of the heartening things about having a business of your own is that you decide on the way you and everyone else works. Now that we have reflected on the glories […]

Mobiles have become the new age web access points and the apps have become the new scopes of earning sales. Given this, the goal of every business is to have an app of their own. But, the old adage of “put it up there and they will come” does not work with mobile apps. No […]

Today, business operations are getting more complex and proliferated than they ever were. Businesses are no longer restricted to a single venue and people playing a single role. To accommodate this culture, businesses need a robust back-end to power their websites. WordPress is the apt solution for multi-authored websites. It gives you the capability to […]

No matter which business niche you belong to, the competition for business is bound to be intense in the online world. There are many things that sway purchase decisions towards your company. But to achieve that you have understood the psychology of the users and the elements in your website that instigate them to do […]

We are in 2017, and it is a pity that web hosting still remains an afterthought for most businesses. While everyone now understands the imperativeness of a having a website up there on the world wide web, they are still ready to cut corners when it comes to web hosting. Let me explain how web […]

Dedicated Hiring: Leading Marketplace Trend for 2017 In a recent study conducted across many countries on the leading workplace trends for 2017 it was found that dedicated hiring or outsourcing would be a force to reckon with this year. With the average tenure of employees on a massive low (hitting 1.2 years), businesses in most […]

  Five months into 2017 and we are seeing a prominent web design trend. Full-width above the scroll images is captivating the imagination of the web surfers. Such a design pattern can be exhibited through the use of Hero Headers and Letterboxes. Both these header designs are logical inclusions in your website design plan. They […]

Search Engine Optimization may have thousands of tricks to earn you visitors, but there can be nothing better than organic traffic. If visitors come to your content through their related searches, and find it helpful then they will keep returning back, time and again. This will keep your website fed with a steady influx of […]

In this digital era, every business either has an online entity or is planning to have one. Whether your website is commercial or non-commercial you need a space on the web to showcase your offerings to the world. But merely having a website up there on the World Wide Web is not enough to succeed! […]

Gone are the days when mobile app development was all about having a great idea, fully functional features and stunning visuals. Today, the marketplace has shifted to the mobile apps and no matter which category you want to post your app in, there is a lot of competition waiting for you. So, even when you, […]

The digital marketing bandwagon comes with endless opportunities for businesses. But the sad part is that more than 80% of the campaigns fail miserably straining relations between the service providers and the clients. While digital marketing campaigns can give a significant impetus to your business, it can be successful only when there is a thoughtful […]

No matter which business niche you belong to, the competition for business is bound to be intense in the online world. There are many things that sway purchase decisions towards your company. But to achieve that you have understand the psychology of the users and the elements in your website that instigate them to do […]

Recently I went to a popular but small book publisher in Kolkata’s famous College Street area to try and sell the owner a website. The owner was a friend of mine. I chatted briefly with him, discussed about the troubles he faces to get new customers, the marketing strategies taken for distributing books and so […]

Just few more hours and the world will welcome the new year which will be a new beginning, a new start, a new thinking, a new design, a new strategy, a new social engagement, a new way to interact, giving a new user experience. In 2014 I landed on to many blogs and case studies […]

With the year 2014 near to its end I was chalking out some possibilities of how would be our new age. How creative and value added will it be and what transformations will take place. I read several digital marketing predictions for 2015 and have filtered all of them based on my personal experience. I […]

The whole world is shouting the same mantra as, “We have a website that our user will like, stay  etc”.  Unfortunately people do not understand that poor bounce rate is just because there are a few things missing in their websites. Any web designer or designing company would give you a design as per your request it. […]

Words are powerful, but the buttons are the king. Without content, there is no website. However, if your content is not helping your ‘call to action’ button, then it is better to discard them. The whole world is going behind the theme, ‘we have a something for some company and we want traffic’. But the question […]

Our mind reacts uniquely to every unique things that it sees. Human minds have different types of receptors in brain that responds in different way to different colours. Even during designing a website or sharing posts in social media colours play huge role and an expert human psychologist who understand the affect of colours can […]

With the year 2014 so near to end I was just wondering if some of the best websites, templates, codes, plugins I could list in my blog. I am somewhat more fascinated with what has ruled the age that is going to end soon because it gives much more clear projection of the new age […]

In present time online business has become the direct second and indirect first option to prosper. People in many areas are already shunning the practice of visiting a brick and mortar shop. They perform most of the shopping for daily use or luxurious stuffs from the confines of their homes. Technology has changed the mindset […]

Though, the present generation is after Facebook and the Facebook freaks spend hours and hours of time on this wonderful social platform, only few of them know about the amazing targeting capabilities of Facebook that can facilitate them tailor their own message and target their desired audiences. It will highly interest someone from the field […]

Do you believe the web front page is the reflection of the entire website? I do and I think majority of the contemporary web designers will agree to this concept. Now, the big question is, if front-end webpage s the vital tool to share your sites story to its visitors, how to make it an […]

When it comes to web designing you have to agree, it is all about smoking trends and smart approaches. In the fast paced world of web designing you can’t stick to old backdated trends for too long. If you want to carry on with the fast track of changing trends you need to depart with the […]

Do you share your blogs and websites on any social media platform? If you do then it’s a great thing, but if you don’t then you must start with it instantly. Why? Let me Give You a Real Idea! Sharing your blogs and contents in all the prominent social networking sites is an excellent idea […]

It is a desire of every brand owner to create a unique identity for his brand that will get it the maximum response by reaching a majority of the potential users. As a logo is created for brand recognition it has to be unique, distinctive and standing out of the crowd. For any logo designer […]