Internet marketing refers to marketing your products and services on the Internet. Internet marketing corresponds to effective integration and combination of customer retention and functions in collaboration with specific strategies such as SEO & SEM, SMM, Pay per Click etc.
SEO & SEM (Search Engine Optimization and Search Engine Marketing)
SEO & SEM refer to the various techniques and activities that improve the search engine ranking of your website or web portal. Successful Search Engine Optimization and Search Engine Marketing services help your website attain higher rankings across the leading search engines.
SMM (Social Media Marketing)
SMM refers to spreading information about a product/service or individual's specialty via interactive participation in networking sites, forums, video sharing sites, blogs/articles, reviews, etc. It helps you to promote your products / services, extract public opinion about the same for smoother and richer user experience.
PPC (Pay per Click)
PPC, a part of PSM (Paid search marketing) is an important internet marketing plan that helps client companies to attain the highest ROI. You can reach your serious customers using paid advertisements from leading Search Engines and Social Networking portals. Pay per click ads generally appear on search results pages and are divided from the regular search engine results on most major search engines (GOOGLE, YAHOO) etc.
Link building strategy assists your website to achieve the top position in the Search Engines. This is one of the successful and cost-effective ways to drive traffic to your site and efficiently promote it online. Link Building is the procedure of making genuine & best inbound links to your website. This can be completed by 1way or reciprocal or 3-way link exchange process.